What makes this article better than its rivals on the same topic? Have you ever asked yourself this kind of question? The answer is pretty simple. If you want to flourish and succeed in today’s modern content marketing world, it is vital to fully understand what your reader wants. In order to catch their attention, you need to create a content that suits their needs or better yet exceed their satisfaction. Your content should not only be attractive but also engaging, so that readers will enjoy it.
Content marketing is a complicated process and may require a lot of your time. Therefore, it is essential that you have the right marketing toolkit ready. There are a plethora of apps and tools that can help you all throughout the entire process, starting from content discovery to distribution, making both writing and marketing steps more convenient and effective. There is no room for poor quality article on rubbish topics because nobody would want to read it.
Fishing for Content Ideas
No one wants to create an out-dated content that obviously won’t get the attention of the audience. Therefore, the first thing that you need to do is to visit a number of websites, networks, as well as resources that will help you determine the hottest trends today. Find out the things that majority of the audiences are interested in as well as topics that are quite hot today. You can find all of these by checking out BuzzSumo, Oura, and Feedly websites.
Ideas Must Be Organized
After gathering your content ideas, the next thing to do is to organize the entire writing procedure. It is very important to keep all of your ideas, sources, as well as research findings well-organized by using a number of marketing toolkit apps like Evernote, Mindmeister, and Remember The Milk.
Texting, Checking, and Editing
Once you’re done organizing everything. Now is the time to begin creating your content. People write in several, different ways. If you think your writing is not good enough or needs to be improved, iAWriter and Mou can be of great help.
When you have completed your write-ups, do not forget to polish it. You can use a number of editing and proofreading materials online such as Dictionary, Thesaurus, Wordy, Ginger, as well as PlagTracker.
Content does not simply mean pure text. There are a lot of ways to visualize details. You want your content to be more effective and interesting to your audiences. Studies reveal that 90% of information sent to the brain is visual and 40% of readers will respond better with visual information than just text. Some of the recommended tools that can help you create awesome videos, presentations, infographics, and everything in between include Prezi, PowToon, Issuu, KnowledgeVision, PiktoChart, and more.
Spread the Word
Once your content is finished and ready, you can then start spreading it online by sharing it in the most appropriate places. Some of the tools that can help you market and distribute content include SlideShare, Outbrain, and Buffer.
There are still a lot of tools available that can greatly help when it comes to content marketing process. Use the right tools, create top quality content, follow the process, and you’ll eventually reach your goals.